Balchik is in North-East Bulgaria in Dobrich District. It is a Black Sea municipality, a resort center and a popular tourist destination.

Tourism in the Municipality is developed mainly by Albena AD resort complex, as well as by numerous private companies and rest homes in Balchik city and Kranevo village. There are approximately 22,000 beds available for accommodation in private homes, summer houses, rest homes and resort complexes of Balchik municipality. Albena resort complex is one of the most beautiful resorts on the Bulgarian Black Sea coast. The Touzlata sanatorium resort complex with the curative mud and salt-water lake is another potential site for investments.